DARTS ACE DIMI HEADS TO PETERBOROUGH

Darts fans in Peterborough will have the chance to test their skills against Premier League star Dimitri Van den Bergh next week in an event to mark the opening of our new branch.

The flamboyant 28-year-old from Belgium – famous for his dancing walk-ons – will be appearing at Selco Peterborough on Padholme Road East between 9.30am and 11.30am on Wednesday May 10 as part of our partnership with the Professional Darts Corporation (PDC).

Van den Bergh is currently ranked number 10 in the world and won the coveted World Matchplay title in 2020 as well as two World Series of Darts events last year, before reaching the World Championship semi-finals in January.

Darts fans will be given the chance to meet Van den Bergh and take him on in a special nine-dart challenge, with prizes up for grabs.

Van den Bergh said: “It’s always special to meet the fans because they are such an important part of the success of darts.

“I’m looking forward to attending Selco Peterborough and taking on the branch’s colleagues and customers, as well as members of the general public.

“I’d encourage anyone in the local area who is a fan of darts to come down. It’s sure to be a very fun morning and it will give me some useful practice before I travel to Sheffield for the next Premier League night on Thursday.”

Carine Jessamine, marketing director of Selco, said: “We are delighted to welcome Dimitri to our new Peterborough branch.

“He is one of the biggest characters in the sport and the fact he’s part of the Premier League shows just how talented a player he is.

“The branch appearances from PDC players are always very popular events and we look forward to another good turn-out. There is no need to book. Just come to the branch between 9.30am and 11.30am on Wednesday morning and take on one of the biggest names in darts.”