Selco News

We've launched two major new initiatives, Sharp Prices and tradeREWARDS, following our largest-ever customer listening programme.

Over the past 12 months, we've worked closely with customers to better understand the challenges they face every day, trialling a series of solutions across the country to identify those that would deliver the greatest benefit to the tradespeople we serve.

The result is two initiatives developed in partnership with our customers and designed to make life simpler for the Trade by reducing complexity, increasing trust and delivering greater value, allowing them more time to focus on running and growing their businesses.

Built on genuine customer insight, Sharp Prices and tradeREWARDS form part of our new Sorted campaign, reinforcing our commitment to listening to the Trade and responding with tangible solutions that make a real difference.

Our research found that today's tradespeople are under increasing pressure, with limited time, rising costs and complicated buying journeys making it harder to stay focused on the job. Through Sorted, we aim to remove as many of these challenges as possible, giving customers confidence that we're with them for every job.

Sharp Prices is an innovative pricing strategy designed to reduce wasted time in the customer journey by monitoring prices daily across a range of our core products and best-selling lines. By providing transparent, competitive pricing that customers can trust across every channel, Sharp Prices removes the need to spend valuable time shopping around, comparing prices or negotiating.

With prices reviewed and adjusted daily to ensure they stay sharp, and backed up by our nationwide store network, strong product availability and knowledgeable colleagues, the initiative gives customers confidence they're getting the right products at the right prices - so they can get in, get what they need, and get back to the job.

Complementing Sharp Prices is a brand-new loyalty programme designed to reward tradespeople and their businesses. Created to give more back to customers every time they shop*, tradeREWARDS is built around a straightforward premise: the more you shop, the more you save.

With three tiers - Bronze, Silver and Gold - customers earn discounts on their purchases when they maintain a minimum monthly spend. The Bronze tier gives customers access to the special offers available with a Selco Trade Card, including Real Deals and Mega Deals. Customers who spend an average of £300 inc VAT in a calendar month will move up to the Silver tier and unlock 6% off all purchases, while those who spend an average of £1500 inc VAT per month will enter the Gold tier and unlock 10% off all purchases.

This system ensures that the business’ most loyal customers receive even greater value for choosing us.

David Lennon, Commercial Director, said: "Listening and responding to our customers has been at the centre of these two initiatives. We’ve undertaken the biggest customer listening programme in Selco’s history to better understand the frustrations tradespeople face every day and the role we can play in helping them overcome them.

What we heard was clear: consumer confidence remains low, inflationary pressures continue to affect businesses, and every minute spent away from the tools matters. Tradespeople told us that they want greater consistency, more transparency and less complexity when buying the products they need.

We’ve worked alongside our customers to test and refine solutions that genuinely make a difference, supporting a key part of our economy in the local communities we serve. Sharp Prices removes the guesswork from pricing by checking our prices every day against the best visible prices in the market, while tradeREWARDS recognises customers for their loyalty and gives them a simple, accessible way to create more value for their businesses every time they shop.

Together, these two initiatives form part of our new Sorted proposition, which is all about making life easier for the Trade. Whether customers are visiting a store, ordering online or using the app, it’s all about keeping things simple: great value, what they need, when they need it, and less time hanging around so they can get on with the job.”

* Exclusions will apply to select sale or clearance items, as well as non-stocked items (including those sent direct to site).

tradeREWARDS discounts cannot be combined with other promotional discounts unless otherwise stated. The best available price will always be applied.

We're excited to announce Noah’s Star as the third finalist of our 2026 Community Heroes initiative, recognising the charity’s dedication and support it provides for families of prematurely born and sick babies across Birmingham.

Standing out amongst the applications from June, the charity was selected by a panel including celebrity judge and TV tradesperson, Rob Bent. The campaign was relaunched this year, after research found that half of Brits (48%) say community spaces have disappeared in their neighbourhoods.

Noah’s Star will join seven more finalists selected between April and November 2026 to face a public vote in December to decide the overall Community Heroes 2026 winner, who will receive £15,000 in cash.

Founded from the lived experience of their founder, Jo-Anne Shellum, who experienced a premature birth herself and the loss of a child, Noah’s Star strives to make a difference to families who are trying to overcome the hurdles that accompany premature birth and neonatal complications.

The organisation provides emotional, practical and peer-led support to parents, siblings and their wider families both in hospitals and within the community. Its services also include compassionate bereavement support for parents following the loss of a baby. The charity works closely with healthcare professionals to reduce isolation, improve wellbeing and help families feel more confident and supported throughout their neonatal journey.

Thanks to the win, Noah’s Star has already secured £2,000 to spend in its local store, Selco Stirchley. This funding will be used to purchase essential outdoor resources and equipment to allow them to deliver outdoor Forest School sessions for families they support.

Jo-Anne Shellum, Founding CEO at Noah’s Star, said: "We are absolutely delighted to have been chosen as a June Community Heroes winner and are incredibly grateful to Selco for this generous support. Noah's Star supports families when their baby is born premature, sick or admitted to hospital, providing emotional support, practical help and opportunities to build connections with others who understand their journey.”

“The £2,000 in-store funding will make a huge difference, helping us develop our new outdoor space to create a welcoming, therapeutic environment where families can make positive memories together during difficult times."

Now in its sixth year – and with a bigger prize fund than ever before at £62,000 – the Selco Community Heroes initiative is designed to benefit small community projects that are building brighter futures for their local areas.

Simon Humpage, Head of MultiChannel Marketing at Selco, said: “The story of Noah’s Star immediately pulled on our heartstrings, and we knew we wanted to support them by crowning them a Selco Community Hero.”

“Charities such as Noah’s Star rely on donations to make their spaces more welcoming and functional for users, so we’re pleased to be able to aid them in improving their facilities. We’re proud to now be a part of the work they do and look forward to watching them grow.”

Local charities and community projects are encouraged to find out more about Community Heroes and apply online.

We've announced Voices of Hope, a community-based charity providing holistic support for women who have been subject to trauma, as a runner-up in our 2026 Community Heroes initiative, recognising the charity’s dedication and positive impact on the lives of women in Southwest London and Surrey.

The charity was selected by a panel including celebrity judge and TV tradesperson, Rob Bent. The campaign was relaunched this year, after research found that half of Brits (48%) say community spaces have disappeared in their neighbourhoods.

Voices of Hope supports women and children in Southwest London and Surrey who have been affected by hardship, trauma and poor wellbeing. Through its dedicated Women’s Hubs, they provide support for women who have suffered domestic abuse, violence and poor mental health, with the aim to help them rebuild and move towards more hopeful futures.

Thanks to the Community Heroes win, Voices of Hope has secured £1,000 to spend in its local store, Selco Kingston. The organisation has recently been offered a new space to call home and plan to use the store credit to purchase materials to create a welcoming space for various recovery activities.

Sarah Clay, Chief Executive at Voices of Hope UK, said: “We're incredibly excited to be moving into Kingston Library, which will become the new home for our Kingston offices and a welcoming community base for Voices of Hope, giving us the opportunity to open this dedicated space in the heart of the town for women who have experienced trauma and extreme hardship.

“Selco's award has come at the perfect time as it will help us purchase paint, decorating materials, shelving and storage to create a highly relational and confidential space for advocacy, emotional support, counselling and recovery activities. We are incredibly grateful to Selco for helping us create a beautiful place where women can begin to rebuild their lives."

Now in its sixth year – and with a bigger prize fund than ever before at £62,000 – the Selco Community Heroes initiative is designed to benefit small community projects that are building brighter futures for their local areas.

Simon Humpage, Head of Multichannel Marketing at Selco Builders Warehouse, said: “Voices of Hope are providing such an important support network for women who have been subject to abuse and trauma. At Selco, we’re proud to support their work and hope our contribution towards materials will transform the space into a safe and welcoming environment and allow them to continue to carry out their impactful work.”

Local charities and community projects are encouraged to find out more about Community Heroes and apply online.

We're pleased to announce Families United Warrington as a runner-up in our 2026 Community Heroes initiative, recognising the charity’s support and commitment to young people in Warrington with SEND and complex needs as well as their families.

The charity was selected by a panel including celebrity judge and TV tradesperson, Rob Bent. The campaign was relaunched this year, after research found that half of Brits (48%) say community spaces have disappeared in their neighbourhoods.

Since 2003, Families United has provided reassurance, peer support and vital respite to families and members, helping disabled children and young adults thrive and enabling families to connect within an inclusive SEND community. Via accessible and inspiring activities, Families United creates safe and welcoming spaces where young people with special educational needs and disabilities can enjoy meaningful experiences alongside their families.

Thanks to the Community Heroes win, Families United has secured £1,000 to spend in its local store, Selco Warrington. This will be used to purchase essential building materials and hardware needed to complete the foundations for stage one of its transformational project to their newly acquired venue.

Claire Caddick, CEO of Families United, said: "We are absolutely delighted to be recognised as one of Selco Builders Warehouse's Community Heroes. This award celebrates the dedication of our staff, volunteers, and supporters.

"The funding will help us transform our new building into a welcoming community hub where families can access support, build lasting relationships, and create a legacy for generations to come. We are incredibly grateful to Selco for supporting our vision."

Now in its sixth year – and with a bigger prize fund than ever before at £62,000 – the Selco Community Heroes initiative is designed to benefit small community projects that are building brighter futures for their local areas.

Simon Humpage, Head of Multichannel Marketing at Selco Builders Warehouse, said: “Families United Warrington provides a supportive environment that helps children build confidence, develop social skills and improve their emotional wellbeing.”

“We’re thrilled to contribute to the development of this organisation and hope we play a role in allowing children and families across Warrington to continue to access brighter futures.”

Local charities and community projects are encouraged to find out more about Community Heroes and apply online.

Salford Foodbank has been announced as our second runner-up for May in our 2026 Community Heroes initiative, recognising the charity’s dedication and positive impact on the local people of Salford.

Standing out amongst the applications from May, the charity was selected by a panel including celebrity judge and TV tradesperson, Rob Bent. The campaign was re-launched this year, after research found that half of Brits (48%) say community spaces have disappeared in their neighbourhoods.

Salford Foodbank supports local people facing hardship by providing emergency food parcels containing three days’ worth of nutritionally balanced food. Through its seven centres across Salford, the charity distributes around 250 parcels each week, helping up to 500 people, including families and children.

Thanks to the Community Heroes win, Salford Foodbank has secured £1,000 to spend in its local store, Selco Salford on North Phoebe Street. This will be used to purchase the necessary supplies to refurbish the reception area, kitchen and office space at the foodbank warehouse, where the space was originally a plumber’s merchant and lacks a welcoming feel for its clients.

Alia Jones, Founder and Chief Executive, said: “We’re so grateful to be selected as a Community Heroes winner. For us, this means we can purchase tools and equipment needed to refurbish our foodbank warehouse to make it more welcoming for our visitors.”

“Selco’s support is contributing to our mission to feed people in crisis weekly, providing nutrition for families who otherwise would go hungry.”

Now in its sixth year – and with a bigger prize fund than ever before at £62,000 – the Selco Community Heroes initiative is designed to benefit small community projects that are building brighter futures for their local areas.

Simon Humpage, Head of Multichannel Marketing, said: “Salford Foodbank is there for the local community when it really needs them, working to combat poverty and hunger. At Selco, we’re proud to support their work and hope our contribution of materials helps the space to become more inviting for those who use it.”

Local charities and community projects are encouraged to find out more about Community Heroes and apply online.

Hayes-based organisation Halo Children’s Foundation has been named as the latest runner-up in our 2026 Community Heroes initiative, recognising the charity’s dedication and positive impact on children and their families.

Standing out amongst the applications from May, the charity was selected by a panel including celebrity judge and TV tradesperson, Rob Bent. The campaign was re-launched this year, after research found that half of Brits (48%) say community spaces have disappeared in their neighbourhoods.

Halo Children’s Foundation is a charity which supports children, as well as their families, when a loved one sadly dies. As part of their vital support work, they offer services free of charge to their community, so that they do not have to grieve alone. These services include counselling, art and play therapy, school support, funded trips and even a bereavement book library.

Halo Children’s Foundation is at the beginning stages of setting up a new hub and wellness centre, and thanks to the Community Heroes win, they’ve secured £1,000 to spend in our Selco Hayes store to support. This will be used to purchase the necessary supplies to refurbish and decorate the space to make it warm and welcoming for its users.

Alia Jones, Founder and Chief Executive, said: “We are honoured at HALO to be recognised as one of Selco’s Community Heroes winners for May. This is a wonderful acknowledgment of the dedication of our team, volunteers and supporters, and all the efforts to make a difference.”

“The grant will help us continue making a positive impact in our community, expand our reach, and support even more people through our ongoing projects and services, as we work on setting up a bereavement support and wellbeing centre. We are grateful for the support and to be a part of this campaign.”

Now in its sixth year – and with a bigger prize fund than ever before at £62,000 – the Selco Community Heroes initiative is designed to benefit small community projects that are building brighter futures for their local areas.

Simon Humpage, Head of Multichannel Marketing, said: “Halo Children’s Foundation play a vital role in their local community, ensuring children and their families have the support they need at such a difficult time.”

“We’re proud to support the organisation and to be part of the new hub and wellness centre, which will be so impactful for families navigating their grief journeys.”

Local charities and community projects are encouraged to find out more about Community Heroes and apply online.

We're pleased to announce the Build Up Foundation as the second finalist of our 2026 Community Heroes initiative, recognising the charity’s dedication and positive impact on young people across London.

Standing out amongst the applications from last month, the charity was selected by a panel including celebrity judge and TV tradesperson, Rob Bent. The campaign was re-launched this year after research found that half of Brits (48%) say community spaces have disappeared in their neighbourhoods.

The Build Up Foundation will join seven more finalists selected between April and November to face a public vote in December to decide 2026’s Community Heroes winner, who will receive £15,000 in cash.

Set up in 2014, Build Up Foundation was established with a goal to create a training programme that pushes young people beyond their comfort zones and helps them develop fundamental life skills.

The organisation works to support children in London, aged 10-25, to improve the spaces that they live in. The charity works in neighbourhoods affected by poverty and deprivation, to identify community spaces in need of care and redesign.

Youth workers, builders and designers come together to physically build improvements into these spaces, transforming public spaces whilst also teaching young people hands-on practical skills, teamwork and confidence.

Thanks to the win, Build Up Foundation has already secured £2,000 to spend in its local store, Selco Canning Town on Cody Road. They will use the credit to purchase materials such as timber, fixings and tools which will help the organisation create visible, lasting change and ensure young people can continue to learn construction skills safely.

Huan Rimington, Build Up Director, said: “Being crowned as a Community Hero has come as amazing news and is going to make a big difference to the work Build Up do supporting young people aged 10-25 to improve the places they live.”

“We’ll use the Community Heroes prize money to pay for materials to build a new space for young people this summer. Thank you, Selco!”

Now in its sixth year – and with a bigger prize fund than ever before at £62,000 – the Selco Community Heroes initiative is designed to benefit small community projects that are building brighter futures for their local areas.

Simon Humpage, Head of Multichannel Marketing, said: “Build Up Foundation really stood out to us at Selco and is a great example of the kinds of organisations Community Heroes was created to support.”

“The way they improve public spaces, whilst also teaching the next generation valuable construction skills, is admirable and we’re proud to now be a part of the work they do.”

Local charities and community projects are encouraged to find out more about Community Heroes and apply online.

We're pleased to announce the SSAFA as a runner-up in our 2026 Community Heroes initiative, recognising the charity’s dedication and positive impact on its local area of Wimbledon, London.

Battling against more than 300 other applicants during April, the charity was selected by a panel of judges including TV tradesperson Rob Bent, who launched the campaign with us in March this year, after research found that half* (48%) of Brits say community spaces have disappeared in their neighbourhoods.

SSAFA provides support for past and present members of the armed forces and their families, helping them ease into life post-service. They support individuals facing challenges such as mental health struggles, debt, homelessness and disability through their services, which include accommodation, emotional and financial support, disability support and mentoring. SSAFA reaches individuals at vulnerable moments, helping them to regain stability and independence after military service.

Thanks to the win, SSAFA has secured £1,000 to spend in its local store, Selco Wimbledon, which it plans to use to continue to enhance the services they offer. The building materials purchased with this funding will prove particularly beneficial to improve the living conditions for the former servicepeople living within SSAFA housing, helping them to have a comfortable and safe space to adjust to life after the armed forces.

Julie Parlett, Housing Manager at The Royal Homes, said: “SSAFA, the Armed Forces charity, is thrilled with this Community Heroes award, which shows the high regard the UK’s Armed Forces - and our charity – are held in. Thank you to all at Selco; you’re helping us keep our promise that no-one in the military community will ever battle alone.”

Now in its sixth year – and with a bigger prize fund than ever before at £62,000 – our Selco Community Heroes initiative is designed to benefit small community projects that are building brighter futures for their local areas.

Simon Humpage, Head of Multichannel Marketing, said: “At Selco, we’re greatly moved by the work of SSAFA, how they support veterans and their families through some of life’s toughest moments and create a life-changing impact.

“Their dedication to the cause reflects the spirit of Community Heroes and the values that we’re passionate about supporting at Selco, which is why we’re proud to stand alongside them on their journey.”

Local charities and community projects are encouraged to find out more about Community Heroes and apply online.

We're pleased to announce Richmond-based organisation Reading Bridge CIC as a runner-up in our 2026 Community Heroes initiative, recognising the charity’s dedication and positive impact on literacy across the UK.

Battling against more than 300 other applicants during April, the charity was selected by a panel of judges including TV tradesperson Rob Bent, who launched the campaign with us in March this year, after research found that half* (48%) of Brits say community spaces have disappeared in their neighbourhoods.

Reading Bridge CIC is an organisation which aims to help children discover the joy that reading can bring whilst trying to close the literacy gap in the UK. They work nationally to identify schools in disadvantaged areas, to remove barriers to reading and to get books into the hands of children who need them most.

Thanks to the win, Reading Bridge CIC has secured £1,000 to spend in its local store, Selco Isleworth on Clock Tower Road, which will be used to purchase the paint, shelving and storage spaces necessary to create corners and library spaces in schools that currently don’t have dedicated spaces for reading. This funding will enable children to find a comfortable environment to fall in love with literature and to develop their knowledge.

Avni Vyas, Director at Reading Bridge CIC, said: “Being named a Selco Community Heroes runner-up is a wonderful recognition of everything Reading Bridge CIC stands for. At a time when children’s reading is at a 20-year low, every bookshelf we build and every book we gift brings us closer to a world where every child discovers the joy of reading. This prize will help us do exactly that.”

Now in its sixth year – and with a bigger prize fund than ever before at £62,000 – the Selco Community Heroes initiative is designed to benefit small community projects that are building brighter futures for their local areas.

Simon Humpage, Head of Multichannel Marketing, said “We are passionate about supporting organisations that create lasting positive change on a local level, and we’re delighted to recognise Reading Bridge CIC as one of our Community Heroes.

“It will be incredibly inspiring to see Selco materials transformed into welcoming spaces for children to learn and grow, whilst developing love for reading, helping to shape brighter opportunities for the next generation."

Local charities and community projects are encouraged to find out more about Community Heroes and apply online.

Reading Bridge CIC are currently raising funds to get a brand-new book into the hands of every child attending a state primary school in the London Borough of Hammersmith & Fulham.

We've announced the York Road Project as the first finalist of our 2026 Community Heroes initiative, recognising the charity’s dedication and positive impact on its local area of Woking, Surrey.

Battling against more than 300 other applicants during April, the charity was selected by a panel including celebrity judge and TV tradesperson Rob Bent, who launched the campaign with us in March this year, after research found that half of Brits (48%) say community spaces have disappeared in their neighbourhoods.

The York Road Project will join seven more winners selected between May and November to face a public vote in December to decide 2026’s Community Heroes winner, who will receive £15,000 in cash.

Set up in 2001, the York Road Project has since helped thousands of homeless people find a place to call home. It provides both short- and long-term accommodation, as well as supporting individuals through addiction, mental health and employment needs to address underlying struggles that led to their homelessness.

In 2025, the York Road Project found it would be faced with the loss of its main building, a 10-bed shelter that had provided short-term and emergency accommodation for its clients for nearly 30 years. Luckily, the charity was able to negotiate ownership of the building, ensuring its legacy could continue.

Thanks to the win, York Road Project has secured £2,000 to spend in its local store, Selco Guildford, on Slyfield Industrial Estate. This funding will be used to renovate its main building by transforming it into a high-quality shelter, allowing York Road Project to continue providing refuge and support for those experiencing homelessness in and around Woking.

Cherisse Dealtry, Chief Executive at York Road Project, said: “We are incredibly proud and grateful to be selected as April’s Community Heroes winner. This support from Selco will make a real difference to the people we work with, helping us to continue providing vital services and support within our community at York Road Project.”

Now in its sixth year – and with a bigger prize fund than ever before at £62,000 – the Selco Community Heroes initiative is designed to benefit small community projects that are building brighter futures for their local areas.

Simon Humpage, Head of MultiChannel Marketing, said: “Community Heroes is all about recognising organisations that make a real difference to local people, and York Road Project embodies exactly what the campaign stands for.

“The impact they have for those experiencing homelessness in Woking is life-changing, and we’re proud that Selco can help support the vital work they do for the community.”

Local charities and community projects are encouraged to find out more about Community Heroes and apply online.