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Selco introduces new ordering service

August 25th, 2021
Selco colleague answering phone in branch

We have further enhanced our customer service by adding a new method of purchase to our offering.

We’re delighted to introduce a ‘Dial and Deliver’ service to help ensure our valued customers are able to place an order for products and materials as quickly and effectively as possible.

The new dial and deliver service will provide additional support to branches during busy times.

Trevor Gibson-Ford, head of sales development at Selco, said: “We’re constantly looking at ways to improve our service to customers as much as possible and Dial and Deliver provides another option for them to make purchases.

“The new Dial and Deliver service will act as a support system for our 70 branches when they’re inundated with calls to ensure we are continuing to help customers get on with their jobs as quickly and effectively as we can.

“Customers can ring through to their local branch as normal. After a few rings, they will hear an automated message asking them if they would like to place an order. They will then be put through to a centralised team who can take the order on behalf of the branch.”

The Dial and Deliver service is currently being trialled in five branches across the West Midlands, with the aim of rolling it out to London branches in September and across the whole network in due course.

Trevor added: “We’ve already seen an improvement in the customer experience when we’ve received calls to our Birmingham branches and, in the first week of the trial, we took dozens of orders through Dial and Deliver.

“The most important thing for us is to be adaptable to different shopping methods and, although many people still enjoy coming into branch to buy their products, others are looking to get products and materials delivered directly to them. We need to support our branches and customers through this extension to the branch telephone order service.”

In recent years, we’ve introduced Click & Collect and Click & Deliver services to enable customers to place online orders.

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