Thank you to all our customers, colleagues and suppliers for your support during these unprecedented times. Read our COVID-19 update.

Professional Darts Corporation (PDC) Partnership

Selco Professional Darts Corporation PDC sponsorship

Our Partnership with the Professional Darts Corporation

We’ve been a proud partner of the PDC since 2019.

During this time, we’ve welcomed world champions to our branches to play against our customers, seen our name up in lights at major televised events, given away hundreds of darts prizes, raised thousands of pounds for our charity partner Global's Make Some Noise, and even launched our very own Darts Challenge Game. Our specially designed darts shirts have also become a much sought-after prize for fans of the sport.

We’re staying on the oche and firmly in the sporting spotlight after extending our sponsorship of prime-time darts until the end of 2023.

To see our latest darts competitions or for a first look at exclusive Q&As with some of the world’s best players, don’t forget to follow us on Twitter or find us on Facebook.

Upcoming PDC events:

Event Date Location
Cazoo European Championship 14 - 17 October 2021 Salzburgarena, Salzburg
Jack's World Series of Darts Finals 29 - 31 October 2021 AFAS Live, Amsterdam
Cazoo Grand Slam of Darts 13 - 21 November 2021 Aldersley Lesiure Village, Wolverhampton
Ladbrokes Players Championship Finals 26 - 28 November 2021 Butlin's Minehead Resort, Minehead
William Hill World Darts Championship 15 December 2021 - 3 January 2022 Alexandra Palace, London
Betfred World Matchplay 16 - 24 July 2022 Winter Gardens, Blackpool

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