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Defibrillators fitted at all Selco branches

November 18th, 2019
Selco's CEO Howard Luft

Selco has demonstrated its commitment to customer and staff welfare by installing dozens of new defibrillators across the entire business.

All 67 of our branches, as well as our Support Centre in Wythall near Birmingham and our new Edmonton delivery hub, will be fitted with a defibrillator in the run-up to Christmas.

Selco chief executive Howard Luft explained it is about enhancing the survival chances of anyone who suffers a sudden cardiac arrest at one of our branches.

He said: “We have five million individual customer visits annually and more than 3,000 staff so, when you are dealing with that number, there is a chance that incidents around unexpected cardiac arrests can happen.

“By Christmas we will be in a position where we can respond to such a situation immediately and all the statistics suggest that being able to administer effective treatment quickly can be the difference between life and death.

“It is imperative that the business made this investment and, even if we save one life over time, it’s money very well spent.”

In the UK, there are around 30,000 out-of-hospital sudden cardiac arrests and more than 90 percent of those people will die without immediate treatment.

Survival chances increase significantly if a shock is delivered within three to five minutes of collapse.

Kerry Fairhurst, marketing manager for defibshop.co.uk which Selco purchased the equipment from, said: “We applaud the measures Selco have taken and we encourage other businesses to follow suit.

“Research shows that more than 52 percent of businesses have never considered purchasing a defib which is alarming because many of those will be customer-facing.

“Selco have been very proactive in their approach and the business is certainly well-prepared should any incidents happen in branches or their headquarters in the future.”

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