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Selco secures Superbrands status

October 7th, 2020
Selco awarded Superbrands status

We are proud to announce we’ve been awarded ‘Superbrands’ status.

After a major services and branch expansion in recent years, we have been rewarded for enjoying an excellent reputation in the builders’ merchant industry.

Companies shortlisted for Superbrands accreditation are measured on three core areas – quality, reliability and distinction.

Other factors taken into consideration include a brand’s current profile, latest marketing activities and new product or service developments.

Howard Luft, our chief executive, said: “We’re thrilled to have received this award and it’s a huge credit to the entire team throughout Selco.

“Whether it be opening new branches to help establish a true nationwide brand, creating a revamped and fully operational website or establishing digital transactional platforms such as Click & Collect or Click & Deliver, there have been substantial developments in recent years and there are exciting initiatives planned to continue that progress.

“Receiving recognition through awards such as Superbrands is just reward for the efforts of everyone to grow the Selco name.”

The Superbrands organisation identifies and pays tribute to exceptional brands in over 85 different countries.

The selection process is independently run with one of the world’s leading data research companies and tracks the perception of a wide range of businesses.

Damon Segal, co-founder of the Academy of Chief Marketers (Superbrands UK), said: “We are excited to have Selco Builders Warehouse on board with us and look forward to them being part of our community of collaborative senior marketing and brand focused members.”

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