It’s good to talkOctober 1st, 2020
Positive mental health amongst tradespeople is our focus this October as we launch a new initiative for our customers.
Through our in-branch cafes, we’ll be supporting World Mental Health Day by encouraging customers to take an extra drinks break and check in with their colleagues.
Free takeaway hot drinks will be available in all our open Selco cafes from Monday 5th October to Friday 9th October, in the build up to World Mental Health Day on 10th October. Our cafes are currently open on a takeaway only basis due to Covid-19.
The scheme has been set up in response to recent research which shows a third of all tradespeople and construction workers felt most comfortable speaking to their colleagues about mental health issues.
Customers should mention the promotion in the café at time of ordering to claim their free hot drink.
Carine Jessamine, marketing director at Selco, said: “In the build-up to World Mental Health Day, we’re delighted to be offering our customers the chance to grab a free drink, have a quick break and to use the time to check-in with their friends and colleagues.
“Our aim is to raise awareness of mental health issues and to advocate that no one should have to face a problem alone.
“Our cafes remain takeaway only at present so, unfortunately, we can’t have customers sitting in branch, but the hope is that they will return to their vans or jobs and have conversations.
“The Covid-19 outbreak has had an enormous impact on mental health. We want our customers to know that it’s always good to talk.”
World Mental Health Day, a programme of the World Federation for Mental Health, was observed for the first time on 10th October 1992.
Stephen Haynes, from mental health charity Mates in Mind, said: “It may often be easier to spot issues in those closest to us, than recognising or acknowledging if we are struggling ourselves
“Just because help is available, we shouldn’t assume that people will always reach out but we should also bear in mind that people may be more likely to approach someone closest to them before reaching out for professional help. If you are worried about someone you know, start the conversation.”
Our free drink offer is valid at participating branches during café opening hours only. Only one hot drink per customer is permitted. You can read our full terms and conditions and details on participating branches here.