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February 18th, 2019

Hardworking tradesmen were left reeling after being stung by parking tickets while picking up building supplies – but all was not as it seemed.

The tradesmen had only quickly popped into the Cricklewood branch of Selco Builders Warehouse so were surprised to see the threatening yellow notices slapped on their windscreens when they returned to their vehicles.

But their anger soon turned to joy when they turned the ‘ticket’ over to find it was in fact a £50 voucher to be spent at Selco.

The prank was part of the official opening of the new Cricklewood branch on JVC Business Park, Priestley Way.

The store has recently relocated from less than a mile away.

Carine Jessamine, marketing director at Selco Builders Warehouse, said: “It was so much fun watching from a distance as our unsuspecting customers returned to their vehicles to find our fake parking tickets underneath their wipers.

“You could see all of the emotion in their faces as they went from shock to anger, to relief and eventually joy.

“The prank was received in the right spirit by all of our ticket recipients were delighted with their £50 prize in the end. We hope they enjoy spending it and thank them for being such good sports.”

Selco also marked the occasion of the relocation by donating £800 to local charities, as chosen by four customers who completed a 0.8mile cycle the fastest on a static bike.

Fastest over the distance was Darius Kulesza in 1min 53sec. Darius chose to support Starlight Family, which provides free primary level education to over 200 disadvantaged children in Uganda.

The new Cricklewood branch is located on a near 100,000 sq ft site, with the interior of the branch five per cent larger than the previous premises.

The change in location – instigated by the lease on the former branch expiring – has seen the introduction of new facilities including a kitchen showroom design area, a dedicated delivery hub unit and improved café.

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