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July 6th, 2018
Selco changes logo to celebrate World Cup 2018

UK tradespeople won’t be a bunch of Swedes if they shop at Selco Builders Warehouse this weekend.

With football fever sweeping the nation, the UK’s fastest growing builders merchant has swapped its traditional blue and yellow colours due to a clash with England’s quarter-final opponents Sweden.

Determined to fly the flag for England, Selco – which has 65 branches across the UK – will instead turn white and red for this weekend to back Gareth Southgate’s team.

Howard Luft, Selco chief executive, said: “We are determined to back Gareth and the boys every step of the way.

“The blue and yellow colours are synonymous with Selco and they are here to stay – but there’s only one team we and our customers are backing on Saturday.

“Our website pages and logos on our social media channels will all be turning white and red for the weekend. Come on England!”

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