Selco Builders Warehouse has completed a notable sporting hat-trick after being announced as Birmingham Speedway’s title sponsors for the third successive year.
After a successful partnership over the last two years, Selco has agreed to be the main backers for the Birmingham Brummies throughout 2014.
The team will be looking to build on an unforgettable 2013, which saw them top the Elite League at the end of the regular season before going on to reach the Grand Final.
The sponsorship maintains Selco’s strong links in Birmingham, where the company was formed, has five branches and its central support centre.
It also continues their strong sporting connections with Selco also sponsoring the London Broncos rugby league team and the £1 million football predictor game on talkSPORT.
“We are thrilled to have again agreed to be the title sponsors of the Birmingham Brummies,” said Selco managing director Chris Cunliffe.
“The last two years have seen us build an excellent relationship with the Brummies and there were numerous highs during last season’s stunning successes.
“As always with speedway, there are quite a few changes to the team this year but we are very hopeful and optimistic of another really strong and exciting season for the team.
“Speedway is a hugely popular sport and a great vehicle for us to raise our brand awareness,” commented Selco marketing director, Helen Cooper.
“The Brummies have a very loyal fan base and it’s extremely exciting for us that so many of their supporters are also valued Selco customers.”
Brummies owner Alan Phillips said: “Selco’s support over the last two years has been outstanding and they played a big part in our success in 2013.
“We are delighted we will be remaining in partnership with Selco and look forward to another excellent season for both parties.”
The sponsorship agreement was announced at the Perry Barr branch of Selco Builders Warehouse, just around the corner from the Brummies home track.
The final rider for 2014 was also confirmed by the Brummies with Swedish star Daniel Nermark returning to the track where he spent 2011.
Selco Builders Warehouse is a leading building supplies warehouse with its central support centre in Wythall, Birmingham, and branches across England and Wales including five within the Birmingham area – at Perry Barr, Stirchley, Erdington, Tyseley and Dudley.
They supply a massive range of building materials including doors, windows, insulation, roofing, heating, plumbing supplies, building materials, lighting, electrical products, kitchens, bathrooms and timber.
Branches also offer an in-branch café, trade counter services, direct-to-site delivery options and van size parking spaces, all designed to make it easier for tradespeople to get onto the job as soon as possible.