December 1st, 2011
Selco Marketing Manager Simon Humpage (left) signs up to sponsor the Birmingham Brummies
Selco Marketing Manager Simon Humpage (left) signs up to sponsor the Birmingham Brummies
  BIRMINGHAM Speedway are celebrating a club record sponsorship deal ahead of their second season in the sport’s top flight.  Selco Builders Warehouse will carry their identity with the team throughout what promises to be an exciting 2012 season which starts next March.  The team will now be known as ‘Selco Birmingham Brummies’ as they travel the length and breadth of the UK and appear on Sky Sports HD coverage of the Elite League.  It’s a massive boost for the club – and the sport in general – as it underlines what an attractive product Speedway is. It continues to be widely regarded as one of the nation’s favourite family sports.  Selco Builders Warehouse Marketing Manager Simon Humpage said: “Selco are delighted to confirm that we will be the team title sponsor of the Selco Birmingham Brummies for the 2012 season.     “We feel that the sponsorship will be a great opportunity to give something back to our customers, as well as the obvious brand exposure benefits brought about through extensive exposure on Sky Sports and national and regional print media.  “Selco believes that the Speedway is a great fit with our customer profile with many of our customers in Birmingham already following the Brummies and customers around the country following Speedway nationally.”  Brmingham Speedway commercial manager Joe McLaughlin said: “I am proud and honoured to have secured such a household name. 
Selco Builders Merchants
Simon Humpage (right) of Selco Builders Warehouse with Danny King (centre) the new Selco Brummies team captain.
  “Contact with Selco came about when I first got in touch with them in 2010 and a local sponsorship with the Perry Barr Selco branch for materials was agreed in March for the 2011 season.”  “I would like to express my sincere thanks to Selco for agreeing to this major sponsorship.  The pitching and contracting of this major sponsorship is very good news for British Speedway generally. It shows that large national companies can be attracted to the sport.  “ Speedway is a wonderful, spectacular and exciting sport and just as Birmingham have shown with our fantastic new main sponsors Selco.”

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