Selco Builders Warehouse will be the title sponsor of the 600 Freshman Championship, part of the Thundersport GB series.
The 600 Freshman Championship is being held for the first time in 2016 and will see youngsters aged from 17 upwards enjoying their first real taste of competitive motorsport on nine of the most established motorsport venues in the UK, including Donington Park and Brands Hatch, where the first round is being held this weekend.Helen Gemmell, marketing director of Selco Builders Warehouse, said: “We know a large proportion of our staff and customers are huge motorsport fans and enjoy watching and participating in events such as Thundersport GB. “The Freshman Championship is particularly appealing for us because it is a fantastic opportunity for the next generation of motorsport stars to take their first steps on the track.”
The deal further strengthens Selco’s sport sponsorship portfolio, which includes Manchester’s Adam Gittings, who races in the Pre-National 600 Championship within the Thundersport series, and Warwickshire County Cricket Club.
Helen added: “Sport is a fantastic way to reach existing and new customers and we always aim to combine our sponsorship activity with charity and community events. “Supporting Thundersport GB through a championship sponsorship was a natural next step for us after backing Adam in 2015 and carrying that on through this year.” The first Selco 600 Freshman Championship races will be held at Brands Hatch on the weekend of March 5 and 6, and will be run alongside the Pre-National 600 Championship races.
ThundersportGB Marketing Director Syd Richard-Day said: “We are thrilled to link up with Selco Builders Warehouse. “It’s a company based on real people, grown gradually over a period spanning 120 years and, much like Thundersport GB, everyone at Selco share a huge passion not only for sport, but for what they do, built on providing a good local and personal service, combined with a competitive pricing policy.
“I’m very excited about this new business relationship and hope it is one we can perpetuate through 2016 and beyond.
“The 600 Freshman Championship is proving very popular in terms of riders signing up and, with Selco’s backing, we are looking forward to an exciting first season.”